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Marketingland has always been smitten with new technology. And it's just as well or we’d still rely on the town crier and his bell to spread the word. Saying that, there’s always been a tendency to uncritically jump on every tech bandwagon and trend without asking if it’s actually effective.
In this week’s Sunday Business Post, Joe Carmody of Edelman Ireland (@joecarm) calls out this infatuation – and in doing so, wins the much-coveted I Say! Quote of the Week award. Joe summed it up by saying “There is a sense of getting caught up in platforms and channels. It is more important that a company knows what it stands for. It’s not so much about what a brand or organisation does any more, it’s why it does it.”
Well said sir!