Marketing has always been plagued by jargon, fads and hot air. But we believe that whatever promise you make, it should always be:
1) SIMPLE: The most memorable tunes, the most fundamental theories and the most profound insights are simple and elegant. E=MC2 anyone?
2) TRUTHFUL: Truth always wins. So we dig out the truths about products, services and organisations, then amplify them.
3) DIFFERENT: Why look, sound and act like your competitors? Doing things differently is a far more compelling way to attract an audience.
1) SIMPLE: The most memorable tunes, the most fundamental theories and the most profound insights are simple and elegant. E=MC2 anyone?
2) TRUTHFUL: Truth always wins. So we dig out the truths about products, services and organisations, then amplify them.
3) DIFFERENT: Why look, sound and act like your competitors? Doing things differently is a far more compelling way to attract an audience.
SIX QUESTIONS
1) What's your promise?
2) Is it a truthful reflection of what you and what you offer?
3) Can anyone else easily own it?
4) Do you communicate it clearly and consistently?
5) Are all your staff and customers aware of it?
6) Are you proud of it?
2) Is it a truthful reflection of what you and what you offer?
3) Can anyone else easily own it?
4) Do you communicate it clearly and consistently?
5) Are all your staff and customers aware of it?
6) Are you proud of it?
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