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Direct marketers have known the value of data for years. After all, the more that’s known about customers, the more focused the message can be. With the arrival of the internet – and social media in particular – mountains of money have been earned by sites that generate data. Yet, some still maintain that data isn’t of any particular relevance to them. Instead, a buccaneering do-it-by-gut-feel attitude prevails.
Highlighting this, Edward Charvet of the Logicalis Group wryly observed in the Sunday Business Post on 19 June: “If I had a pound for every time someone in the building industry told me you don’t need data, I’d be a lot wealthier. This is ironic because maths holds a building up.”
This little nugget made us smile. So we've made it our Quote of the Week award.